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ULTRA Taiwan announces implementation of Pundi X blockchain technology

Pundi X will facilitate transactions for over 30,000 ULTRA Taiwan 2018 participants

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Taipei will host the world’s first major music festival to run on blockchain as more than 30,000 revelers at next month’s ULTRA Taiwan 2018 pay for goods and services in Ultra Coin on Pundi X technology.

ULTRA Taiwan 2018 will not only feature leading electronic dance music DJs and cutting-edge visuals, cryogenic and pyrotechnic effects but will this year also become a watershed for the real-world use of the blockchain technology.

Pay with the XPASS card at 35 retail outlets in ULTRA Taiwan 2018

An exclusive partnership between world-leading blockchain-based payments provider Pundi X and the festival will see more than 30,000 XPASS cards to be purchased by festival-goers for use on blockchain payment terminals at 35 different festival shops.

Part of Asia’s largest series of music festivals, ULTRA Taiwan 2018 will have Pundi X as the on-site payments partner. Pundi X is the world-leading developer of a blockchain-based point-of-sales (“POS”) device allowing consumers to pay for real goods in digital currencies. The event will take place on September 8 and 9 in Taipei, Taiwan.

Thousands of Pundi XPASS cards will be distributed to festival goers, who will be able to use them to pay for food, goods and merchandise at more than 35 different payment points with XPOS installed.

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Pundi X POS, the blockchain-based terminal enables retailers to process speedy cashless transactions and will be installed on festival grounds to process payments in Ultra Coin, the token used only at ULTRA Taiwan 2018.

The CEO and co-founder of Pundi X, Zac Cheah, said: “While we have witnessed the rise of using blockchain technology for transaction in recent years, debate continues about their use for real-world payments.”

“In a little more than two weeks time these doubts can be laid to rest when 30,000 party goers against the backdrop of this year’s ULTRA Taiwan festival pay for drinks, food and merchandise using Pundi X technology.”

“We’re very proud to be bringing blockchain-based payments to a major festival for the first time in the world in a major moment for mass adoption.”

ULTRA will this year mark its fifth anniversary with an extended, two-day festival at Taipei’s Dajia Riverside Park with a multi-stage event including a dedicated RESISTANCE stage across September 8 and 9.

Learn more about ULTRA Taiwan at https://ultrataiwan.com

About ULTRA Worldwide™

ULTRA WORLDWIDE™ IS THE GLOBAL EDITION OF THE WORLD’S PREMIER ELECTRONIC MUSIC EVENT, ULTRA MUSIC FESTIVAL®.

The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival® in 1999 on the sands of Miami Beach.

The internationally renowned festival, which has taken place every March since its inception, celebrated its twentieth anniversary on March 23–25, 2018 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival®, recently voted the world’s #1 Festival by DJ Mag for the second consecutive year, returns to Bayfront Park for its 21st annual edition on March 29–31, 2019.

Choosing to follow a unique and creative vision and a wholly organic growth focused on its true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, but also the most international festival brand in the world. Event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and Ultranauts all over the globe.

Over the past twenty years, thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRASIL, CHILE, CHINA, CROATIA, IBIZA, JAPAN, KOREA, MEXICO, SINGAPORE, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in AUSTRALIA, BOLIVIA, CHILE, COLOMBIA, HONG KONG, INDIA, KOREA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SINGAPORE, TAIWAN, THAILAND and the USA. Each new global edition has been founded on the same successful recipe that has been perfected over twenty years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.

The ULTRA brands have pioneered the live stream experience with ‘ULTRA LIVE’ (with over 650 million live stream and recorded set views from Ultra Music Festival Miami since 2013) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 62 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breath-taking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT™, which was premiered on the red carpet at the Klipsch Amphitheater in Miami in 2012 and was exhibited in over 500 theaters across the Unites States.

2016 and 2017 saw the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the SOLD-OUT edition of ULTRA Brasil®, ULTRA Singapore™ having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and the debut of ROAD TO ULTRA®’s Hong Kong, 2016 was one of the brand’s most successful years to date. A RESISTANCE summer residency began at Privilege Ibiza in 2017, while ULTRA China debuted in Shanghai on September 9–10, 2017. Also in 2017, two ROAD TO ULTRA® events took place in New Delhi and India.

ULTRA® revealed further expansion into México October 6–7, 2017, Melbourne for Road to ULTRA Australia February 24, 2018, and a full-scale 2-day festival in Sydney in 2019. Road To ULTRA Taiwan was also upgraded to a full 2-day festival taking place September 8–9, 2018, and ULTRA Beijing has been confirmed for September 15 and 16 of 2018. RESISTANCE revealed brand new standalone dates throughout South America, with new editions set to take place in Uruguay, Bolivia, Ecuador, and Panama for the very first time. In March 2018, the brand also announced its acquisition of Miami’s Winter Music Conference. The ULTRA brand will be present in at least TWENTY-EIGHT COUNTRIES across SIX CONTINENTS worldwide by the end of 2018.

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